One of the most important goals of businesses is to reach potential customers and increase their sales. Mobile applications also offer important opportunities for businesses to reach customers. Mobile device users are spending more and more time on mobile applications every day. According to a study conducted in 2014, users use mobile applications for 80 percent of the time they spend on mobile devices.
Mobile applications allow especially small and medium-sized businesses to reach a large number of potential customers in a technological medium. The ease of access and speed provided by mobile applications to users also appeal to new generation customers. Mobile applications that make it easier for small and medium-sized businesses to reach their target audiences and branding are, in this respect, an investment made by companies in the future.
Data favors mobile app
According to a study by Gartner, mobile application sales, which were 4.5 billion dollars in 2010, are estimated to be 77 billion dollars in 2017. The increase in mobile application sales reveals the increase in the number of mobile application users. With the developing technology, mobile applications are expected to go out of mobile devices and to be widely used in internet-connected cars, watches and glasses-like accessories, also known as wearable technologies.
While technology is advancing at this speed, if you want to make your company reach more people through mobile marketing, it may be a great benefit to take your place in this world as a mobile application owner.
Crossing the limits of traditional trade
Perhaps the biggest disadvantage of traditional trade is the limited number of people it can reach. Thanks to the mobile application, thousands of people can visit your business per day. Thus, you can communicate with your customers in the easiest way possible.
Website or mobile app?
Companies may prefer to use mobile compatible websites instead of mobile applications. However, mobile applications that are fully compatible with smart devices provide a user-friendly platform to your customers. You can examine the advantages of mobile applications over websites in our article that we have shared with you before.
Examining competitors' mobile apps
Even if you are a small business, you may not realize what to do unless you analyze your competitors. You can examine the mobile applications of the companies that are successful in the sector, follow the trends and have a command of new economy models. Thus, you can have the opportunity to closely examine the advantages you will gain through mobile applications.
Creating a positive brand image
Whether you are a business owner or a customer; now everyone spends hours on mobile devices. Especially the new generation customers are doing many of their jobs thanks to the internet and mobile devices. It is extremely important for a positive brand image that all kinds of businesses, small or large, take place through mobile applications on these devices that we use frequently throughout the day.
Mobile applications are a digital marketing platform preferred by many companies. By creating your own mobile application, you can take part in this platform and reach your target audience directly with successful mobile marketing. With MobiRoller, you can organize a mobile application for your company in minutes without any technical knowledge. In the end, you can continue to receive the necessary technical and consultancy services for your business. To take your place in the mobile world, visit our website and start creating your own mobile application right away.